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Choppy Toast

Always toasting something.

A one-person studio building web and mobile products. Here is what I am working on, and what I have learned along the way.

Selected work

Product and design work, written up as honest case studies. What the problem was, what shipped, what I'd do differently.

Short writeups from building in public. The stuff that worked, the stuff that flopped, and why.

A one-person studio. What I'm building now, and how to get in touch.

How top apps actually write their in-app copy, by screen pattern and tone. A living reference I keep for my own work.

Hero, pricing, and testimonial copy from companies that won on words, not ad spend. Sorted by sector and brand.