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Notes from the maker's chair.

I build a small product almost every day and write down what I learn. Two things mostly: how AI tools are changing the way I work, and how to write copy that sounds like a person when English is not your first language.

AI

What I actually see using ChatGPT, Claude, and Gemini every day, including the parts the benchmarks miss.

2026-05-24路5 min readPart 1/3

ChatGPT, Claude, and Gemini have switched directions six times

They're not just getting smarter. They keep changing what they compete on. Here are the six shifts, from a maker who uses all three every day.

AIChatGPTClaudeGeminiLLM

Copywriting

How bootstrapped companies write copy that converts. No VC, no ad budget, just words that work.

2026-05-24路4 min read

Stop copying Stripe. You're not Stripe.

Copying famous SaaS copy is the worst advice for a no-name product, and it's even worse if English is your second language. Here's why, and what to do instead.

CopywritingLanding pagesStartupsMarketing

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